Hold a New Tournament
Reason: sponsored by an organization
Events: magical duels and fencing
Length: five days
Awards: first place and an honorable mention
Top Prizes: largely symbolic (trophies, etc)
Crowd: wants to see blood
Betting: unofficial - almost encouraged
Other Entertainment: parades, musical contest(s) and magic shows
Competitors of interest:
The odd foreigner who came from nowhere.
The local favourite who practices an usual style.
The foreign noble who is fiercly competetive.