Hold a New Tournament
Reason: held annually
Events: fencing, team fighting and martial arts
Style: round robin / points-based
Length: over a week
Awards: first and second place
Top Prizes: good equipment (armor, etc)
Crowd: cheers for specific competitors
Betting: unofficial - heavily punished
Other Entertainment: staged exhibitions, acrobats and jugglers, local bards and hired bards
Competitors of interest:
The mysterious stranger who has quite a few fans.
The disgraced noble who proves to be highly honoroble.
The odd foreigner who is frighteningly fast.
The charismatic warrior who has good odds to win.