Hold a New Tournament
Reason: sponsored by an organization
Events: archery, throwing (javelins, etc), magical duels and martial arts
Length: three days
Awards: first place winner(s)
Top Prizes: moderate sums of money
Crowd: cheers for specific competitors
Betting: official - fair odds
Other Entertainment: magic shows and musical contest(s)
Competitors of interest:
The charismatic warrior who desperately needs the prize.
The jaded warrior who practices an usual style.
The showy mage who has an ulterior motive for competing.
The nondescript mercenary who is relatively well-known.
The hulking barbarian who is suspected of cheating.
The determined youth who is a long shot to win.