Hold a New Tournament
Reason: sponsored by an individual
Events: jousting, magical duels, melee fighting and throwing (javelins, etc)
Style: elimination
Length: nearly a week
Awards: first and second place
Top Prizes: unusual artifacts
Crowd: enthusiastic
Betting: unofficial - heavily punished
Other Entertainment: local bards, trained animals, professional hecklers and parades
Competitors of interest:
The hulking barbarian who is frighteningly fast.
The devoted cleric who has already made a few enemies.
The arrogant knight who has good odds to win.
The disgraced noble who is surprisingly agile.