Hold a New Tournament
Reason: sponsored by an organization
Events: team fighting, martial arts, fencing and throwing (javelins, etc)
Style: round robin / points-based
Length: about a week
Awards: first place winner(s)
Top Prizes: expensive equipment (plate mail, etc)
Crowd: mostly intoxicated
Betting: official - rigged odds
Other Entertainment: staged exhibitions, trained animals and hired bards
Competitors of interest:
The foreign savage who is frighteningly fast.
The gangly youth who is rumored to not always fight fair.
The cheerful fighter who will do anything to win.
The charismatic warrior who has little practical skill.