Hold a New Tournament
Events: magical duels, archery and team fighting
Style: round robin / points-based
Length: one day
Awards: first, second and third place
Top Prizes: bragging rights and minor gifts
Crowd: cheers for specific competitors
Other Entertainment: professional hecklers, local bards, trained animals and staged exhibitions
Competitors of interest:
The odd foreigner who may not be in it to win.
The gangly youth who has quite a few fans.
The devoted cleric who has little practical skill.
The wandering fighter who has good odds to win.
The cheerful fighter who is highly talented.