Hold a New Tournament
Reason: sponsored by an organization
Events: throwing (javelins, etc) and martial arts
Length: over a week
Awards: first place and an honorable mention
Top Prizes: enchanted equipment
Crowd: fairly small
Betting: unofficial - rigged odds
Other Entertainment: hired bards, musical contest(s), magic shows and trained animals
Competitors of interest:
The wandering fighter who has many rivals.
The local favourite who practices an usual style.
The hulking barbarian who is fiercly competetive.
The precocious commoner who has little practical skill.
The determined youth who is highly talented.