Hold a New Tournament
Reason: held annually
Events: melee fighting, martial arts, jousting and archery
Length: two weeks
Awards: first, second and third place
Top Prizes: largely symbolic (trophies, etc)
Crowd: will applaud any good effort
Betting: unofficial - almost encouraged
Other Entertainment: a storytelling contest, parades and hired bards
Competitors of interest:
The devoted cleric who is frighteningly fast.
The foreign savage who has already made a few enemies.
The menacing sorceror who proves to be highly honoroble.
The cheerful fighter who is all talk.
The hulking barbarian who has little practical skill.
The charismatic warrior who has quite a few fans.