Hold a New Tournament
Reason: religious holiday
Events: fencing, team fighting, jousting and magical duels
Length: over a week
Awards: first, second and third place
Top Prizes: largely symbolic (trophies, etc)
Crowd: mostly locals
Betting: unofficial - heavily punished
Other Entertainment: a storytelling contest, hired bards, staged exhibitions and local bards
Competitors of interest:
The arrogant knight who is rumored to not always fight fair.
The determined youth who is surprisingly agile.
The cheerful fighter who is relatively well-known.
The jaded warrior who is all talk.
The showy mage who practices an usual style.