Hold a New Tournament
Reason: held annually
Events: throwing (javelins, etc), team fighting and martial arts
Style: round robin / points-based
Length: about a week
Awards: first, second and third place
Top Prizes: unusual artifacts
Crowd: friendly
Betting: unofficial - tolerated
Other Entertainment: musical contest(s) and magic shows
Competitors of interest:
The proud youth who is relatively well-known.
The foreign savage who is fiercly competetive.
The musclebound brute who is highly talented.
The hulking barbarian who is rumored to not always fight fair.
The tricky rogue who may not be in it to win.