Hold a New Tournament
Events: archery, fencing, team fighting, melee fighting and martial arts
Style: round robin / points-based
Length: about a week
Awards: first place and an honorable mention
Top Prizes: enchanted equipment
Crowd: wants to see blood
Betting: official - rigged odds
Other Entertainment: musical contest(s), parades and a storytelling contest
Competitors of interest:
The hulking barbarian who has quite a few fans.
The arrogant knight who came from nowhere.
The musclebound brute who proves to be highly honoroble.
The jaded warrior who has good odds to win.
The cheerful fighter who has more wit than skill.