Hold a New Tournament
Reason: religious holiday
Events: archery, throwing (javelins, etc) and jousting
Length: about a week
Awards: first place winner(s)
Top Prizes: largely symbolic (trophies, etc)
Crowd: full of hecklers
Betting: unofficial - tolerated
Other Entertainment: acrobats and jugglers, professional hecklers and hired bards
Competitors of interest:
The proud youth who has little practical skill.
The hulking barbarian who is fiercly competetive.
The disgraced noble who has quite a few fans.
The wandering fighter who is frighteningly fast.