Hold a New Tournament
Reason: held seasonally
Events: magical duels, fencing, archery, martial arts and throwing (javelins, etc)
Length: three days
Awards: first, second and third place
Top Prizes: large sums of money
Crowd: most interested in certain event(s)
Betting: unofficial - rigged odds
Other Entertainment: acrobats and jugglers, a storytelling contest and magic shows
Competitors of interest:
The mysterious stranger who proves to be highly honoroble.
The determined youth who desperately needs the prize.
The foreign savage who has already made a few enemies.