Hold a New Tournament
Reason: sponsored by an organization
Events: magical duels, melee fighting, team fighting and martial arts
Length: three days
Awards: first, second and third place
Top Prizes: small sums of money
Betting: unofficial - almost encouraged
Other Entertainment: musical contest(s), trained animals, professional hecklers and parades
Competitors of interest:
The disgraced noble who has many rivals.
The musclebound brute who has quite a few fans.
The odd foreigner who is surprisingly agile.
The wandering fighter who has little practical skill.