Hold a New Tournament
Reason: held annually
Events: races, martial arts and team fighting
Style: round robin / points-based
Length: five days
Awards: first place and an honorable mention
Top Prizes: expensive equipment (plate mail, etc)
Crowd: wants to see blood
Betting: unofficial - almost encouraged
Other Entertainment: parades and trained animals
Competitors of interest:
The showy mage who has many rivals.
The jaded warrior who proves to be highly honoroble.
The tricky rogue who is surprisingly agile.
The mysterious stranger who has more wit than skill.
The arrogant knight who is all talk.
The cheerful fighter who is frighteningly fast.