Hold a New Tournament
Reason: held annually
Events: martial arts and archery
Length: one week
Awards: first place winner(s)
Top Prizes: bragging rights and minor gifts
Crowd: will applaud any good effort
Betting: unofficial - rigged odds
Other Entertainment: staged exhibitions, professional hecklers, musical contest(s) and parades
Competitors of interest:
The odd foreigner who came from nowhere.
The foreign noble who will do anything to win.
The arrogant knight who has good odds to win.
The menacing sorceror who is rumored to not always fight fair.
The wandering fighter who is frighteningly fast.
The hulking barbarian who is surprisingly agile.
The jaded warrior who practices an usual style.