Hold a New Tournament
Reason: held monthly
Events: melee fighting, races, martial arts, magical duels and fencing
Length: two weeks
Awards: first place and an honorable mention
Top Prizes: good equipment (armor, etc)
Crowd: mostly locals
Betting: unofficial - rigged odds
Other Entertainment: musical contest(s), professional hecklers and hired bards
Competitors of interest:
The foreign savage who knows quite a few unorthodox tricks.
The jaded warrior who has good odds to win.
The charismatic warrior who is frighteningly fast.