Hold a New Tournament
Reason: held bi-annually
Events: archery, throwing (javelins, etc), races and melee fighting
Style: elimination
Length: two weeks
Awards: first and second place
Top Prizes: small sums of money
Crowd: most interested in certain event(s)
Betting: official - rigged odds
Other Entertainment: musical contest(s), local bards, professional hecklers and trained animals
Competitors of interest:
The local favourite who is frighteningly fast.
The foreign savage who practices an usual style.
The odd foreigner who is relatively well-known.
The musclebound brute who knows quite a few unorthodox tricks.
The cheerful fighter who came from nowhere.
The disgraced noble who has quite a few fans.
The nondescript mercenary who is rumored to not always fight fair.