Hold a New Tournament
Reason: held bi-annually
Events: throwing (javelins, etc) and team fighting
Style: double-elimination
Length: nearly a week
Awards: first place winner(s)
Top Prizes: bragging rights and minor gifts
Crowd: will applaud any good effort
Betting: none
Other Entertainment: parades and magic shows
Competitors of interest:
The devoted cleric who may not be in it to win.
The mysterious stranger who is suspected of cheating.
The showy mage who knows quite a few unorthodox tricks.